Nurture and Sell To Your Email List

Val:

Hello. Let me start this off by saying, wow. The squirrels are rampant through my brain today. This is the 3rd start to recording for me. I never rerecord. I can maybe remember doing it one other time, and here I am. It's not just a rerecord. This is a 3rd try.

Val:

A 3rd try. Because I just went so over into who vowed. Nobody cares. And this is not, like a confidence issue. It's a, wow. What the hell are you even talking about? It's nothing close to what direction do you want. So you're welcome for not putting those on. I don't know.

Val:

I I obviously I I bet I need to get out of the house and go talk to some people in and that will help because I was just rambling off the deep end. It was insane. And it had nothing to do with what I want wanted to talk about today, so that's why I was rerecording. I didn't wanna just come on here and just, like, spabble at you. And, like, 5 minutes later, you're like, Val, why? Why am I listening to this bullshit? And you're like I'd be like, yeah. I don't know, girl. Thanks, though. So what do I wanna talk about today? I wanna talk about nurturing your list versus selling to your list.

Val:

And this is something that everybody has their own opinion on that you must due or you must not do. And first, I want to tell you one thing. Do what works for you. I don't give a shit about what any guru's telling you, long time marketers telling you. I don't even care if you don't follow my ideas anymore. That's the beauty of uncoaching. I have had it beat into my heart doesn't feel right, But that's, I mean, that's the analogy. Right? I have had it forced into my brain so much because that was what it was for so many years that you nurture, you nurture, you nurture, you nurture.

Val:

And I don't believe in that anymore, and I have quite a few reasons why I don't believe in that anymore. So first, let me talk about the nurturing your list. And the people that I know that do push this, they are doing it, and the reason that they feel that it's important that you start out fully nurturing your list first before, like, and I'm talking, like, week, 2 weeks, 3 weeks. I mean, how many times are you emailing a week? These these automations could go on for a month. I I've seen it happen. And and they're doing it because they want to grow the know, like, trust. Know, like, trust in quotes. Know, like, trust.

Val:

We know that's important. Right? We're marketers. We know it's important. People buy from those people that they know, like, trust. It's a thing. I get it. I get that that reasoning behind it. I do not agree with it, though.

Val:

I followed that for a really long time. It also created the mindset for me of my stuff's not worthy. I have to keep giving them free stuff education wise. Like, I have to just keep educating. And that was leading me to never selling anything because all I was steward was, oh my gosh. I just need to engage, engage, engage, give, give, give. That's not a business. That's a hobby, And there's nothing wrong with that.

Val:

But for some of us, it creates a horrible mindset, a horrible mindset. And it creates a horrible mindset as me being the marketer and as somebody who's on your list, and you're just educating, educating, educating, educating. There has to be a happy medium, and this is why I say you do, you boo. I want you comfortable with what you're doing because it's going to change. It will change. We have to change. We have to adapt. Now I am no longer in events.

Val:

And this is why it's coming up because I'm talking about for events. There are event coordinators Stets set up their events, and you can't sell to them during the event promo period. And this can be anywhere from, you know, a a 5 day period, 3 day period, 5 day period, a week, 10 days to, 3 weeks. There's some of them out there that are are, like, really long. And during that time, you can't sell to them. And then there's also the mind okay. We will. Let's stick with that one.

Val:

Let's stick with that one because I have another one as well. But that's a really long time a really long time for people to not really go get a feel for what you do. And I get it. I get the whole know, like, trust. However, I can build the know, like, trust while I'm also selling. There is no reason why I can't be educating and selling at the same time. No reason whatsoever. I mean, if I'm selling a workshop, I'm gonna talk about some of the tips in there.

Val:

I'm gonna give away some freebies, some freebie ideas in those emails that I'm sending out as a, this is why. Look at look at this part already. How much this has has this helped you. And, yeah, go get the workshop, because if this is in this email, imagine what more you're getting. Now I talked a little bit about the fact that I don't like the whole just nurture, nurture, nurture, nurture. And there is a a big reason for that. You create your list thinking that they're gonna get everything for free. So why do they need to buy anything because you're just gonna you're gonna keep giving them free information.

Val:

And then we're helping that idea in their head because we are just constantly giving information. And I say we because I've done it. Right? I remember. I've I've done it. I've been there. I just gave away almost everything. I I could have created workshops out of all of the free information that I was giving out. It was it was that in detail.

Val:

It was that much. And and since we're in business, creating that list that's always looking for the free information means that it's going to be tougher to sell to them. And you're in business, which means you need to make sales. It's important to make sales. You can't stay in business if you don't make sales. Now here's, you know, one other thing I like to bring up. There's a difference in thinking of yourself as a company and kind of going with this whole small business entrepreneur idea. It is important to take a look at what the big guys are doing out there.

Val:

You know, Coke, Walmart, all of that stuff. If you sign up for their list, what's your expectation? You know you're getting sold to immediately. Right? I mean, that welcome email is gonna go, hey. Go shop here. The welcome email will because it's a business, and they're not in the in the market to just throw out information. They want you shopping. They want you buying. And I think that that's a really important mindset issue that so many of us have or have had with this whole idea of being a small business as we're our mindset's keeping us small.

Val:

Now I know along the way, different things have helped me branch out of that mindset. And especially when I created my LLC, that was an absolute mindset shift for me. When I became an LLC, it was just like, oh, LLC. Sea. That's a big deal. And my brain went click. I'm not just a small business solopreneur. And and those aren't bad things.

Val:

They were only bad for me because it kept me small. It kept me thinking small. I just had to have those silly little silly little letters saying, hey. You're taking yourself serious now. This is serious. It really wasn't any different from when I was just running it as a solo proprietorship with my business license. It really wasn't. It was all about that mindset change.

Val:

I mean, even to the point where, okay, now my bank accounts are in a totally different area in my bank because this is personal stuff and the small business solopreneurs. And this is if you have an LLC corporation, all of that, you log in to a business part. I mean, it's even those switches, and those switches can be, honestly, not they're not huge. Like I said, it doesn't make any difference in how I'm running my business or, you know, attacking it. It's just the mindset of, wow. Okay, Val. You're taking yourself serious. You are stepping up and taking ownership that you now have a company.

Val:

A company. And like I said, take any of the information that you want. Leave any other stuff. Don't take any if it's not for you. But when you really focus on sales and really focus on the fact that you have to make sales and not in a desperation kind of way. In a mindset way of you are required to make sales to be a business, it changes how you feel about those emails that you're sending out. Instead of them being icky, you're like looking at them going, okay, this is a necessity. This is being a business.

Val:

This is what has to get done and will get done. I will market. And how you're gonna market might be a little bit different. You might give more tips in your marketing emails than I do more than average me, anyone. You might give more tips. You might give more freebie information along with your link to go get more information. And that's the part I want you to take. I want you to take do what works for you and makes you comfortable because I want you emailing, but market.

Val:

You must market yourself. You've got to market yourself. So takeaway, I really don't like the only nurture for a really long time. I really don't like it. I don't like how it how in the past, it has created people on my list that don't get used to clicking on links, that don't get used to me selling. I mean, I've heard, I don't wanna call them horror stories. I've heard achy stories where people have gone, you know, 2, 3 weeks with their nurturing sequence. And then all of a sudden, they're marketing to these people, and they're getting nasty emails back of blah blah blah blah blah.

Val:

Oh my god. I can't you're just trying to sell this, and they take it to heart. And I don't want you doing that because anybody that signed up to your list knew that you are a business. They knew what they were coming in for. They're coming in for products. They're coming in to learn your new products, and they're coming in to learn more about you because, obviously, they may you know, if they're brand new to you, they didn't get to know you yet. So why not give them all of that all of that? Sell. Don't be afraid of asking for the sale.

Val:

Sales sales sales keeps us in business, keeps us happy. When your account's going up, you want to create more because your accounts were booming up. You're doing it. Now there's another aspect where I think I'm just gonna group it in here because I don't wanna do another podcast recording about it. I have people that are on 2 different sides for if you are in an event as as a participant, you're in an event. And especially if it's a big event, people are just like, will I wait. I don't email them at all except for, like, the welcome and their link to go grab their product. I don't email them at all for, like, shoot a 3 weeks because I know that they're getting inundated with all of these emails because they just signed up for all of these emails, and I am always I call bullshit because if they're just on my list and they don't wanna hear from me, I want to make sure that they can unsubscribe right away.

Val:

I want to be in front of their face when they first signed up with me immediately and getting to know me and getting to know what I do and getting to know my products immediately. I I don't wanna wait a week, 2 weeks, 3 weeks. And then I'll be like, oh, hi. Do you remember me? You signed up from an event. And they're like, click bye. No. I don't remember you. Because how many emails are we all getting right now? That's without being in an event.

Val:

That's just how many emails are we getting right now. So if that is your mindset of not emailing until a long time after events, sit and think on it. Think on why you aren't sending out emails immediately for them to get to know you. I hear I hear. I constantly hear. Well, I don't want 2 overload their emails. What does that matter to you if you're overloading their emails? How does that change your day? How do you know that when you send out the emails, it's overloading their emails. You don't.

Val:

That's you guessing. That's you guessing. You don't know if that person only signed up for your product in that giant giveaway. You might have been the only 1 in that giveaway there. They're like, oh my god. Ad, I want to follow her. I want this product, and I would love to get to know her. She looks like she's cool.

Val:

She's got everything that I I am looking for her. I'm vibing with her message, and then you don't email them for 2 to 3 weeks. And then you come back and go, oh, hi. Probably don't remember, but I am, and now you just totally turned off somebody who was totally vibing and ready to buy from you at the beginning. Okay? Think of it that way. Think of it that way instead of the whole, like, I know that they're just overloaded with emails. Because that's a bullshit mice mindset. You don't know that.

Val:

You do not know that. So that's you telling yourself I don't need to do anything right away because I've made this assumption about who they are and what they want. No. Let them make the choice. Because, meanwhile, while you're not sending out the me emails for a week, 2 weeks, 3 weeks, somebody else is, and somebody else is gonna make those sales. Because somebody already know did the know, like, trust right away, connected with them, asked them for the sale, and they jumped in. 3 weeks down the road, when you come back, they've already moved on. I mean, look at us on the Internet.

Val:

They've already moved on. And that can be part of the problem with the nurturing emails as well. If you're doing this sequence of only them getting to know you, meanwhile, they're opening up other emails that might be on a similar topic, and they've taken a look at them and they've already done know, like, trust, and sale. Could be that very 1st email they get. Could be the 2nd email they got, but they already connected with that person and found the thing that they needed that they believe will help then move forward. So by the time you get on there a week later, 2 weeks later, 3 weeks later, they're like, oh, thanks, but I've already I've already found my person who's helping me with that. You're leaving money on the table. Know, like, trust, and sell.

Val:

There's no reason it can't be all 4. No reason it can't be all 4. But, again, do what feels right for you. If it's not working, switch it up. I dare you. If what you're doing is not working, switch it up. Change it up. Stop paying attention to 1 person, one big person who does it this way.

Val:

Because if it's working for them, that's cool. It works for them. If it's not working for you, not cool. Not working for you, not filling your bank account. Alright? So nurture versus selling. I see both both nurture and sell. There's no reason why you can't. Alright.

Val:

Alright. Right. Right. Right. Oh my gosh. Made it through without getting super squirrelly. Hope you're not disappointed in that. Don't worry.

Val:

You can go back to some other episodes or I'm squirrelly or just wait. Just wait till some future episodes. I'm sure the squirrels will come out rampant, but I'm glad that I got them under control because that means that I'm gonna go hit my to do list now and crank out some stuff. And I have quite a few emails to go right to nurture and sell at the same time. All right. I'll chat at you next week.