Simplify, Scale Back, and Succeed

Val:

Hey. This is Val Selby. And after over 20 years I can track where my mindset has blocked me. If procrastination, imposter syndrome, and a lack of focus have been blocking your biz, then Vowel Full Volume is here to help you see choices you are making. Get ready to use your expertise to collaborate like a pro as you create the business of your dreams. Now is the time to make changes and live your best life. Let's get to it. Hello.

Val:

Hello. Hello. Welcome to another episode about Full Volume. Yes. Feeling better, a little bit better. Light at the end of the tunnel, I can see it. Got some health stuff that's getting taken care of. So I'm getting some energy, which means the squirrels aren't so bad.

Val:

So I hope you're not gonna be disappointed. I don't think the squirrels are gonna be out with that much today, so sorry. I know if you're here for the squirrels. I'll probably find 1 or 2, but I don't think you're gonna get the mass herd of squirrels that was in my last solo episode. Who knows? Yeah, mate. We'll just have to wait and see. No. Today, I'm I just got off 2 coaching calls, and I've got an another client that's in the middle of a launch right now for a bundle.

Val:

And the energy coming from these women that I'm working with is so awesome. And they're testing my brain and I love it. And I'm just gonna pat myself on the back because one of the things that I'm really loving, I've had all this self growth going on. Right? But one of the things I'm loving is the fact that I have lost the need to tell anybody exactly how they should run their business. That uncoaching process, I think I might have totally hit it with the uncoaching of, Nope. This is the way I was taught to do it. This is the way we do it. Total bullshit.

Val:

I'm not running my businesses anything like I was taught you have to do anymore. Bits and pieces. Absolutely. Of course. I've picked up information from people, and I'm keeping the information that's working for me, and that's what I want for my clients. So sitting there and talking and hearing them do something, processing it much quicker than I used to and realizing that the bullshit's about ready to pop out of my mouth and pop out of my brain and just sitting there for a second and going, okay. So let's work through how you want to do this and let's work through what will work for you because, I mean, these are people that I've already known for a while. I know them well.

Val:

I know how their brain processes. They're working with me because the process is similar to mine. Right? So let's be honest. Still working through it and just sitting there going, okay, I'm going to ask them the questions, help them work through the process and simplify. That's the whole thing that I'm loving today is I've gone through with my clients and I'm just like, I was sitting there and I can feel the overwhelm. I am empathetic. There's me acknowledging it. I don't wanna be, but I am.

Val:

And there's not much that you can do to stop that when you are. So I pull the energy. I could feel the energy. I didn't pull the energy this time. That's a huge, huge difference for me. It's usually I mean, that's part of the squirrels. It's like, okay. You got squirrels.

Val:

I'm pulling your squirrels. They can join with my squirrels. All of our squirrels will have a party inside my brain. And I didn't do that today. And you know what? Oh my god. The the sessions were so good. So, so good because of it. Because I was just sitting here going, alright.

Val:

I'm not pulling in their energy. I'm feeling it. I totally understand what this energy is going on because they're circling and they're like this and this and this, and there's so much to do. And one of my clients, even at the end, we ended up not having the end of the conversation at that point because at the end, she's like, I know I've got so much to do. So I go, woah. Woah. Woah. Woah.

Val:

That's not how we're ending this call. I'm like, you do not have so much to do. I'm like, we came up with your plan for action, and you have this and you have this. The end. And then we'll meet again when those are done, And we'll go on to the next thing. You don't have so much to do. And I'm telling her. I'm like, that's why you're working with me.

Val:

I said, because I get that and I get that self sabotage of overloading. And, oh my god, there's so much to do. There's so much to do. I'm gonna spit on my chair. No. No. I'm gonna go watch Netflix. That's my self sabotage as well.

Val:

So simple. Simple. I'm having a blast going back to simple. I even am working on that. I mean, this year, that's my model for the year is back to basics. And, gosh, I'm finding it in email conversations. Like, people just keep coming to me and they're like, I'm so overloaded. I'm so overwhelmed.

Val:

And I'm like, okay. Let's look at that. I'm like, you need to sit down and you need to figure out what's overwhelming you. Start ditching that shit. What's overwhelming you? Because if it's overwhelming you, there's usually 2 things. 1, maybe there's more than 2. I shouldn't say 2. 2 things that pop immediately in my head are 1, you don't wanna do it.

Val:

2, maybe you don't know how to do it and you've got to go and learn how to do it. And you're like, oh, I don't wanna add that because then I gotta go learn something new, blah blah blah. Those are 2 main things. So the breaking down that you don't wanna do it, that can be 2 different things. You maybe you don't wanna do it because you just don't wanna do it. You're like, that looks like work. I just don't even wanna do it. You might not want to be doing it also because it's just not the direction you wanna go.

Val:

It doesn't feel right. You're doing it because you think that this will make money and you should do it. So take a look at those things that are overwhelming you. What is overwhelming you? Ditch it. Ditch it. Something's wrong with it. That's why it's overwhelming you. Pay attention.

Val:

There are a: 100000

Val:

6 months down the road, when I evaluate, it might not be working anymore. Things change. Mean, things change that fast. Right? They change that fast on online. I change that fast. I go through growth. I could have totally changed, and I don't wanna do whatever x that way anymore. I wanna do it like a.

Val:

You know what I mean? And that's the beauty of having our business is we get to change. We get to do things our way. That's also the scary part. Because if you're doing things your way, this one I know for truth, truth and fact because this was the one I loved I loved to use this as my excuse why things failed. Well, I did it the way they told me and it didn't work for me, so that's why everything failed. Now if you start doing business your way, you don't have that other person to blame. You don't have that system to blame. You have to take full responsibility for it working or not working.

Val:

So once you start processing that, it's beautiful. It's beautiful because not everything's gonna work. Not everything works for anybody or any corporation. It doesn't matter what marketing heads they have, the CEOs they have doesn't matter. Not every idea or every marketing way to market or not any idea whatsoever is going to be a hit. And the sooner we get through that in our brain, the sooner we start trying things as when we will figure out what's going to work or what we want to do. Experiment. Business is all an experiment.

Val:

Sure, there's processes that, yes, definitely do this and this and this kind of thing, but everything's an experiment to see what you're going to like, what your market's gonna like, and how it's gonna fit for you, which is a big deal. So one of the things that I have definitely learned is it doesn't matter how much you tell me I have to do this a certain way. If I don't like doing it, of course, I'm not going to do it. Right? It doesn't feel right. I don't wanna. I don't wanna. I don't like it. Versus if I go and find ways that I'm going to like doing things, like, all of a sudden, I just started adding the lives to Facebook, which is gonna be a whole another topic since Facebook's taking away the third party apps in the groups.

Val:

Goddamn it. I just started doing this, and I was having a blast doing it too. So that's the part that gets me craggy is I was having a blast doing it. And that's not gonna be a fit for other people. Right? For other people, they're gonna be like, oh god. That's horrible. That sounds absolutely horrible. No way.

Val:

And that's fine. That's fine. Because guess what? Like I said, 6 months down the road, maybe all of a sudden, they've got some confidence. They've got this. They've got met some more people. And they're like, oh, yeah. Let's give that a try and see how it feels. That's the beautiful thing about running your own business is you get to try things, see how it works for you, and keep it or ditch it.

Val:

But we have to get better at ditching things. We absolutely need to get better at ditching things. There are things on your list right now that you don't need to do. They're not bringing you a return on investment and or they're not bringing your best return on investment because there's so many things that we could be doing in our business. But if you're not a corporation with different heads of different departments and multiple people in those departments doing those projects for you, you can't ever do all of the things that we should do. Yes. Air quotes are flying. Should do.

Val:

So our best bet as entrepreneurs working with smaller teams or no team, maybe you're just working as just you right now, is to grab the things that are gonna get you the best return on investment, your best ROI. You don't know what those are until you give them a try. You don't know what those are until you track if they're working. You have to track. So take a look at your Social Media. If you are putting a ton of time into your Social Media, go see if you're getting a return on that investment. Go check what are you actually getting back from it. If it's working for you and you like doing it, blow it up.

Val:

If you like it and it's not bringing you income in traffic or some other way, ditch it or scale it back at least. But if it's not bringing you people to your business, you have to pay attention to, okay. What am I getting out of this? There has to be return on your investment. If all you're getting is pure pleasure, then that's fine, but better pay attention to some other marketing avenue that's actually going to bring you money, the marketing money back. So just take a look at it. Play with it. See what you wanna do. Scale back.

Val:

Scale back. It's so important. Find out what your basics are and do them. Email for me is always a basics. It's always gonna be something that I'm gonna be pushing any of my clients to be working on. If you are emailing once a week, then that means 4 times a month minus the ones that you forget, 4 times a month you're making contact with these people. These people have hundreds of emails on their list. Once a week, that might remember who you are, might get lucky.

Val:

Four times a month, that's going to take you months to make sales because, oh gosh, Tracy was just talking about this. We talked about it on the live in the group. Old school contact was, like, 7 to 10 or something like that, and it's astronomical now for how many contacts we have to make for somebody. Right? So you're talking months if you're only emailing once a week, Months before they've got the Know, Like, Trust going on. So pay attention. Email them more. They're on your list because they want to hear from you. They signed up for your list.

Val:

You didn't make them sign up. They signed up to hear from you. Let them hear from you. I don't wanna get in a whole rant about this and that. That's one of the only things that I really believe you have to have in your privacy policies. Your legal pages. Get your legal pages in order as well. Those are a must must must protect your ass.

Val:

Have those legal pages on there. But figure out what your basics are for marketing and what you like to do. Because if you like to do it, you'll do it more often, and that's the wonderful thing. That's why I've got the podcast. Right? I love to talk. And this recording the podcast is fun for me and its marketing. So I add that in. I love it.

Val:

I have fun doing it. It doesn't feel like work. That's crazy. I mean, let's be honest. It doesn't feel like work because I have my podcast manager that does the work work part, the itchy part I don't wanna do. I just dock and then send it out. That was my goal before starting it. And that's another thing too.

Val:

It's like, well, maybe part of your thing is you want to do reels. You want to create some of that, but don't wanna create some of the other stuff for your social media. Make a goal that it's making the return on your investment so that you hire so many to do the parts of the social media that you don't wanna do. So you guess to do the fun part. It's fun to pay team members too. It's really fun. Yeah. Yeah.

Val:

It's fun. You get stuff done for you. The stuff you don't wanna do. Now the squirrel's coming out, didn't it? The squirrel popped out. Figure out what your basics are and blow them up. Stick to the basics. Stick to what's working. Ditch, or if you don't like the word ditch, set aside the things that aren't working and take a look at those stuff that you don't wanna do and how important actually is it.

Val:

Is it going to bring you a return on investment, or is it what you think you're supposed to be doing? What somebody along the lines has told you that you need to get done, that you need to go and do this? Because all of that's bullshit, there's really not a lot of need to do anything in business. If there was one right way to do business, we'd all be running our business that way. So there's obviously not one way because we're all doing our own thing. All have our different brains that work a little bit different and our different experience that we're bringing in as well. So lean into that because that's what's gonna make you so different for your people. Alright. Before the squirrels pop out, let's go ahead and end this. I do have room for a couple more clients.

Val:

If this is resonating with you, reach out, contact form. Contact me right now. Let's get you on my schedule. Let's see if it's a fit. Alright? I will chat at you next week. Bye.