Episode 140

Navigating Stress and Building a Healthy Business Mindset

In this episode, Val dives into the concept of simplifying your business and the self-imposed expectations that many entrepreneurs face. She challenges the common misconception that successful entrepreneurs manage everything perfectly, highlighting that the reality is often quite different.

Val emphasizes the importance of focusing on core strategies rather than attempting to be the best at every platform or task. By scaling down, she has discovered improvements in both her business outcomes and personal well-being, stressing the importance of prioritizing health alongside professional success.

She also shares her experience in restructuring her business by adopting pillars and focusing on must-do items over an exhaustive to-do list. She outlines practical steps to streamline systems with an emphasis on strategy, simplifying, and empowerment while exploring the value of collaboration and leveraging partnerships.


Through her own experiences, Val demonstrates the benefits of having a clear focus and the courage to discard non-essential tasks, allowing for a more fulfilled and balanced life. Additionally, she touches on the importance of accountability and seeing your list through a critical lens for better productivity and growth.


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Transcript
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Hey. It's time to crank up the truth. I'm Val Silvey, and over the

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decades of working online, I've learned a most important lesson.

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Mindset owns your business. Procrastination,

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imposter syndrome, and a lack of focus have been blocking your biz, then I'm

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here with valuable volume, ready to help you see the choices that

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you're making. Get ready to own your personality and use

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your expertise to create the business of your dreams. Now is

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the time to make changes and live your

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best life. So let's get to it.

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Hello. Hello. Hello. Hello. Alright. We

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are going to dig in some more to all this

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whole simplifying that's been at the top of my brain

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for months, months, months, months, months, months.

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So I wanna talk about simplifying your

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business, and this has a lot to do with the BS that's rolling

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through our head because we've got this idea that

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we've got this idea that all of these

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women that we follow, that, you know, big

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business women, entrepreneurs, they are doing

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every single thing, and they are fabulous at every single

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thing. And it's ridiculous that we are telling

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ourselves this because we know it cannot be true.

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They don't have more time than we do.

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Nobody's nobody's making more time. The only way they're making more time is

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they're hiring out. Right? But that's

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not how you start out. You

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don't usually start out with a giant budget that

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you can set up and, you know, bring in an OBM,

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online business manager, office business manager.

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You're not usually coming in with a giant

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boatload of money that you can set up a full team from the

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beginning. And then they just beautifully create

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everything, and you're everywhere. That's

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not the way it happens. Right? So why are

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we expecting that we can

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go through and be the best at Instagram, the best at

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Facebook, the best at Pinterest, the best at YouTube,

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that we can be the best course creator, the

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best one to one coach, the best group coaching coach.

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Why are we expecting that we can do every

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single one of those aspects to a

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% and have it work for us.

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And and when I say work for us, I mean, because because

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we're feeling good. Why are we putting that expectation on

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ourselves when it is complete bullshit? There is

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no possible way. And I'm getting totally amped

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up just even thinking of it because I do it too. I

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absolutely do it as well because I'm like, okay. This is a

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downtime. Oh my god. I need to do more of the things, and that's why

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I need to do more of the things. And the crazy thing is that the

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less I have been doing, the more I have been

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scaling down, the better everything's been going. The the

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better for when? I'm gonna go with number one. The better

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I feel, which is been a super

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duper duper duper top priority for me because with all of the shit

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that I've had going on over the last

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two years, and, you know, even before then,

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putting my health as a top priority has not been a

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thing. So I'm I'm unhealthy. I'm

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my my body is hurting. And

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and adding more things to my

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business, to my day just compounds

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that. Just makes it even worse. Just makes

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my body just scream to stop. And

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now I'm listening to it. I'm totally

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listening to it. I'm healing healing all

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this garbage that I've I've created within myself with all

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of the stress. And and it has led

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to having to simplify

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things. And it has led to me

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looking at things in a different light of for automation

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purposes. Okay? So how many times have we

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heard the whole okay. If you're doing something three

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times, then you can probably automate it. You know, I think I opened an email

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today actually that said that. You can automate it.

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So, yes, I understand. And that also works for outsourcing,

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automation and outsourcing. So I understand

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this in in the

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back of my brain. I I can understand that. However,

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my brain wants to put the block up of okay. But

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I have to go set up the automation, and I've never done that before. So

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it's just much quicker to just do the thing. And so then I'm constantly

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doing the thing. I'm doing the thing. I'm doing the thing. I'm doing the thing.

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I'm doing the thing. And it's

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it's it it can sometimes

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be very simple things that,

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yes, it might only take you five minutes to do,

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technically, but your brain pulled away from another project. Your

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brain had to go and open the tabs or find the freaking

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tabs. 290 tabs you've got open. You know,

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you had to do all of that. A five minute project never

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ever ever takes five minutes. That is total

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BS that we tell ourselves. So

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one of the top priorities and for myself,

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I have to check-in. That's why I have an accountability buddy

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because she could take a look at my list. We share our

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lists every single day.

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And and we can take a look. And the act

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of typing out my list to my buddy is

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enough usually for me to take a look at it and go, oh,

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yeah. And and I don't I don't edit it

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right then and there. I own it. So I make sure

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that she sees it. And I will usually put something down at the bottom

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or at the top. I go, okay. This is freaking ridiculous.

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And I know that it is ridiculous, but here's what my

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brain told me I was going to do today. And and I check

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into that, because because a lot of the time, if

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I change it, then it doesn't really

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compound into my head of how ridiculous I'm getting on my list.

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And and, you know, it's happening

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right now. So, you know, this episode's

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going out. If you go to the website, the website's not showing

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right now. And that is why my to do list is

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monster monster right now is because

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I'm moving the website, and I've been in WordPress

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for twenty years. It was it was twenty years

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in December. It was you know? So exactly

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twenty years. And I'm moving into

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Systeme.io, and, I love it. I

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do love it. It's a different way

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of managing and maneuvering stuff. So my my brain

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I've had to tell my brain to chill out and stop freaking out that

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this will be easy. It's just different,

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and old dogs can't learn new tricks. But if you want

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to switch to Systeme.io, let me know. Sign up

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through my affiliate link. I will put the information in there, but I do have

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templates that will help you look gorgeous when

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you switch over. Okay? So the the big

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thing is, though, everything has to be recreated.

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So it doesn't matter that I had the WordPress, and I had all of those

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pages. And, damn, it feels good for those

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pages to be gone. There's a 47 pages in there, you guys, with because

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of all the events and everything. So

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not every page, obviously, was ever going to move over because it didn't need

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to. But I have gone over, and I'm creating

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every single page from scratch with in a template, but, you know,

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copy from scratch, brand new. And that

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feels amazing. But every time I come up against a page, all

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of a sudden, I'm like, oh my god. Because there's three or four more pages.

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Right? There's like, oh, okay. This page originally linked

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linked to this, and then it linked to that. And my brain is just like,

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what did you do? What did you do to yourself?

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And so I have to sit, and I have to just calm down. And I'm

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like, alright. What are the things that must

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get moved? What are the must dos? Not

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the to dos. We can create

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the most we love to stack

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our to dos. Right? We can, like, put everything on there, and

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we'll, like, hopefully wanna do this within ten years. So we'll put that on the

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list. I am really focusing on

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the must dos. And

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believe me, my body, like, brain,

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body, full block. Right? Because I'm looking at this going, but

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you had everything, and it was all and it was all connected. And

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it should all be connected again when you relaunch. And I was like, nope.

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Nope. It's not going to be. It's just not going to

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be. It will be very, very basic.

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And then and this is where I'm we're amping myself up.

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Then I get to add more to it, and I get to

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start fresh. This is a fresh start for me,

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with bundle bash. Starting fresh, and I will

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have new data because I will know that I went

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100% into one

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thing. Say we're look at me circling back around.

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I'm circling back around till we're sticking to

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something. And the reason we want to stick to something

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is because we need data. So if

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if we're putting bits and pieces all over the place, it's really tough to get

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data because you know that you didn't go all in on

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one thing, on giving one thing a try.

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So one of the one of the reasons why I can help

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others with their through accountability is because

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I'm constantly testing myself with my own

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rules. Doing air quotes, rules. I'm I'm

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constantly having to look at my list and go, okay,

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ding dong. It's not gonna take you're not gonna be able to

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do three sales pages in one day. My brain tells me

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I should be able to. I've been doing this a really long time. Why the

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hell can't I? And I was like, no. I cannot

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create three sales pages, like full sales pages I'm talking

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about. Not talking about just little opt in page. I'm like, there

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are times where that's on there, and that is a wish list.

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That is not a must do list.

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So I love to work

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with entrepreneurs and help them get their

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list under control. You know, this is one of the

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things that hasn't moved over. But if you are interested in accountability

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coaching, I do it over email. It's a

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everyday email. You put your list in there. I am not judging

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your list at all because I teach you to judge your list.

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By the end of thirty days, you will be able to look at your list,

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and you will have so much stuff figured out that

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that then all of a sudden you're creating your list and you know. You're like,

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that's that was ridiculous. And you can just pay attention to the flags

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as well. You'll start knowing what your flags are for

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your red flags are for your own list. So I love, love,

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love doing the accountability. It's just

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it's just it's quick. It's emails. We're all in our emails. So it's email in

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the morning, email at night. Anyways okay. So must dos.

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Bringing that to do list back down to a

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must do. And

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paying attention to what strategy are you going to

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use and really, really use it. Now for

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example, I'm really

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focused on branching out with the podcast.

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And how can I use it for the reach, which is

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the reason I created this? You know? Well okay. Second reason. First reason was

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I was gonna explode if I didn't start talking again on a podcast. Second reason

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was I wanted to use this for marketing reasons. Well,

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I didn't have enough of a

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marketing plan in place. And I didn't have,

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well, I didn't have my awesome designer at that time either who goes in

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and creates the most gorgeous stuff and

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the coolest, like, reels and stories. You guys,

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if you see that stuff on my in on my Instagram or the

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Facebook, just know Kathleen did it. It was

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not me. Doesn't she do amazing stuff for me? She makes me

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look so good. I love it. I love it. But I didn't have that until

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recently. Right? And that's what I'm talking about. We need

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other people to help us to do everything

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when when we're trying to focus on too many things. So so I'm focused on

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the podcast. I want to grow the reach with the podcast

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and get the podcast focused, which

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in turn, I also wanna combine with

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the YouTube because I'm putting the stuff on. I'm putting

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videos on YouTube when it's in. So that

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means if I'm doing that, yes,

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Instagram and Facebook are getting posts

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because I'm I'm putting the podcast stuff on

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there. But I'm not going into Instagram

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going, okay. I need to grow my Instagram. I need

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to go and reach more people with my Instagram. I am not doing

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that. Instagram is not my focus.

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My podcast is the focus. I'm just going to be using

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the social media to bring people to the podcast.

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Hopefully, that makes just a little bit of a sense.

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You know, and and I think that that's that is a big reason why we

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end up going down the rabbit hole of we have to do all of the

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things is because it's like, oh, but if I'm over here at

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Instagram, then I may as well just, like, put up some more posts, and then

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the rabbit hole just goes.

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Right? Because now all of a sudden, you're not working on what you should be

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doing because now you are off creating five

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new posts for Instagram that are gonna go up there.

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Well, CRUD. Those may as well go to a blog post. So now I've gotta

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do a blog post. Make any sense? Is this what you've done

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to yourself every any once in a while?

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At all? Just me? Just me and my squirrel brain.

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So I'm being very intentional, and I'm really working

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on sticking to a strategy, which I have

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sat down with ChatGPT and worked out strategies

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to try and help me stay

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in line. Because if I'm working if I'm working

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with Chatty, then it's so much easier for me to

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just start narrowing things down. And then I look at it, and then I'm like,

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okay. Val, you created this. Yes. You had help, but

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you created this, and you are going to stick to it.

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We're gonna ride this out for a little bit, and everything needs

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to focus on this. And if other stuff come in

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comes in, it needs to be a not right now. You know, I just

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had a I just had a a not right now happen

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right before I got on recording because I looked at my emails, and somebody wanted

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to come in and and have a a conversation. You know, they're a a

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joint venture manager. And my brain instantly is just

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like, oh my god. Yes. We haven't caught up in forever. Who are you working

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with? You know, I need to get I need. I need. I need. And I

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I sat there, and I was like, okay. Now

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is the worst time because anything that I would set up, I don't have time

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to follow through on. So I would look like an idiot not being able to

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follow through on stuff. So I just was honest. So I said, hey. I'm

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moving the website, and I've got a big launch coming up. You know? Can you

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hit me up again in April? And, of course, she's just like, yeah. Let's do

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it, you know, kinda thing. And I'm like, okay. That felt

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good, but I wanted to jump in on it. Right? I wanted to do it

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right then and there. So I am totally getting off

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topic. Let me go back to my notes. Yes. I do have notes for this

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one. So I've been

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working with I know I'm a little late to the the pillar party, I

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guess. I guess pillars are not even a thing anymore, but I just

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leaned into them recently. So I'm doing pillars in

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my business because all of a sudden, it made sense,

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and it's helping me stick to this is

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what we're doing, Val. This is our direction,

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Val. It's when I took my my simple acronym,

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and now that is and I I don't have it I don't have it

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written down. Let me see if I can get it on my head. Strategy, simple,

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implement, mindfulness, p

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is productive, l is leverage, and e

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is empower. Okay. I think I nailed it.

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It's only the I that I'm not so sure about.

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But I started really looking at that, and it's like, okay. I'm gonna

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pay attention to those six, and I'm gonna call them pillars. Maybe we

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can just name them something else. I don't know, but why. Let's just call them

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pillars. I don't care if it's I don't care if it's out of date. Who

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cares? So I've got those, and then I'm like, okay. How can I condense

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it so it's even even simpler?

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So I've got, the collaborate and grow. I've

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got three, and I don't have them here in front of me, but I have

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three pillars that we're gonna stick

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to for that. And that's gonna help me

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really focus on, okay, these are the three this is this is a

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natural progression that I want to help the members through. So

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the reason I'm saying this and talking about pillars is

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because it is helping me mark mark

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out road map out what

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I want to lead my members

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and my community to. And this is

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important because you have users. You have you have

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clients. You have, a community,

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and they don't know what they don't know.

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So if you can come up with some pillars of your

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own that you are going to naturally lead them

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through with within your

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expertise, of course. This is going to set you up. These

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are the people that we're usually attracted to for coaches. Right? Because all of

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a sudden you've got, oh, this is this is the plan.

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Okay. I like it. You just spelled it out. You know,

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it's it's what we're attracted to because we're attracted to the simplifying, you

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know, idea. So

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some of the the three big things are for me are, you know,

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strategic income, knowing where my income's going

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to come from and what I'm focused on,

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streamlined systems. You know? So so running a

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business that's going to support me, going to

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support you running that business so it is

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streamlined. And when I say support you again,

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right back to that when I started off with at the beginning, I wanted to

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support you monetarily

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and mindfully. I want your health to

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be supported as well. And I say that

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specifically because I have ran my body into the ground

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because all in the I'm working on my business. It's

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like, no. The stress of never ever turning it

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off. You know, I've I've got I've

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got my watch now. My watch tells me, okay. Guess what?

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Yesterday sucked. Your heart rate was horrible and and

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and horrible for me. Just it it it was elevated. It was not in

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my ideal spot that I was supposed to be in. And

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not that it wasn't in the ideal spot, but it was out of the ideal

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spot a lot, you know, give or take a little bit. Of

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course. That's stressors. It's we're human. We're human. We got

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stressors. But if it's out a lot and it's, like,

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giving me the notice the next day of, hey. You need to work on

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this. Then I have to pay attention. Okay. What

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was I doing and not doing? How was I not taking care of myself? How

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many days has it been since I've gone for a walk? A lot of

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days right now. So, yes, I'm talking from experience right now.

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I have to keep up on my health. When I keep up on my health,

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when my systems are more streamlined,

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so I know things are working better and

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smoother, then I am

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more apt to get my ass out of this chair and

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go for a walk and take care of my health or, you know,

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do any any other things or set my time

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so that I sit and do a meditation.

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All of those things. If I'm feeling like I have to

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do all of the things and they all have to be done right

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now, I will not set time for that because my my

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brain will tell me we don't have time for this. So

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another reason why getting systems in place

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one by one is so

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key to being happier and happier in your business.

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And then, of course, of course, of course, collaborative growth is always

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gonna be a big thing. So leveraging those partnerships instead of going it

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alone because we're not ever going it alone ever.

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Never ever ever.

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Never. Did you hear? You have never ever worked in your

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business alone. And and I

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I like to harp on that lately because

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we've we've just held on to that solopreneur

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badge of honor for so freaking long

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that it's hurt

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us. And there's never

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been a time that we were

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only working by ourselves. Not a single

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time. You know? I was talking about this. I was talking about this in a

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community yesterday. It was like, there's never

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a time that any business is ever working

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alone because we have platforms that

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we use, and those platforms have

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customer service that we can reach out to. Those are

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people that help us not work alone. We

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have graphics programs that

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we need use to use. We are following people. We

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are even if it's free in communities, we are

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reaching out in communities. We are not doing

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things alone. But the moment that we

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start thinking that we're doing things alone is when a lot of the

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shutdown happens. So just pay attention when

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it pops into your head, solopreneur, doing it

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alone, just pay attention to why did that

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pop into my head? What is it what is it all about?

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Am I holding it onto a ridiculous badge for some reason?

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Do I feel like I have to do it alone? That

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could be another thing. Do I feel like I have to do it alone? There's

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been a lot of times where I've gotten so wrapped up into things that that

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I didn't reach out, and it would have been so much easier to reach out,

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or I'd reach out to the wrong places. How many times have have you? I

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know I have done it way too many times. I'm having a problem within

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a certain a certain platform, and I reach out

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to my business group people instead of reaching out to the

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platform itself. You know how fast customer service can

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help you in a certain platform that that's all they do

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when you have an issue? It's like lightning fast. It's

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ridiculous. It's ridiculous that it was not my go to for

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way too long. It was, yeah. Weird.

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Weird. Weird. Weird. I I own it. It was weird. So

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leveraging partnerships and paying attention to when you think of it, you

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are doing it alone. Just look for it as a as a red flag.

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You know? And we're gonna be taking so I'm bringing this

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up because we're gonna be taking all of this stuff.

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And, this is what the optimize and align

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sprint is going to be about. It's coming up here in

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a couple of weeks. This is this is going out. This

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is the fourth. So, yeah, it's coming out in a couple of weeks. And we're

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gonna go through, and we're gonna sit together as a

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group, have workshops. It's basically a two

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day retreat. And we are gonna go through in piece by

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piece, work through, and update things,

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make them beautiful for you, make them a little

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bit more beautiful for you depending how you are on graphics. But we're

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going to go through all of the pieces, the major pieces of

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business. And we're going to sit there and figure out, okay,

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what is something that could just, like, go sit over here for a little while?

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What is something that could that needs to be a top priority,

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and let's go all in on it. Let's make that a freaking funnel

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that is just, like, blowing our minds so that

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we are marketing the heck out of it.

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I'm getting too excited about stuff.

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Actually, I'm gonna have to come back to this. Damn it.

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Stop.

About the Podcast

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Val Full Volume
Mindset Owns Your Business

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About your host

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Val Selby

Val Selby, a seasoned online marketer and service provider with over two decades of experience, is renowned as the reigning queen of bundle events. Her expertise in coordinating numerous successful bundles across various niches between 2018 and 2022 has solidified her position as a leader in the field.

In 2022, Val launched Bundle Bash, the culmination of her entrepreneurial dreams and a niche bundle site that facilitates monthly events. These events provide a platform for entrepreneurs to connect with a receptive audience and for buyers to access valuable information for business growth.

Collaboration is Val's forte, and she thrives on connecting individuals and fostering partnerships. Her extensive online network spanning over 20 years ensures she can identify the perfect collaborator for any event or launch, regardless of the topic.

As Coach Val, she possesses a unique ability to recognize her clients' areas of expertise, reading between the lines to help them discover their true passions and overcome their fears of commitment.

Val's message is clear: Embrace your authentic self and wholeheartedly pursue your business aspirations.