Episode 138
Empower Your Business
In this episode of "Val Full Volume," Val Selby dives into organizing her bustling business, particularly focusing on moving her operations to systeme.io. (affiliate link) This major shift allows her to streamline tasks, clearing unnecessary clutter and making strategic choices that align with the business's growth.
Val shares her top strategies to prioritize must-do tasks over endless to-do lists, which she practices through effective collaboration with accountability partners. As she gets her projects back on track, Val emphasizes the importance of feeling a sense of completion and celebrates the endorphin rush of actually finishing a project.
The episode also highlights Val's newest venture, a two-day Optimize and Align Sprint, aimed at helping others find clarity and focus in their businesses. Val outlines three crucial pillars for strategic growth: strategic income, streamlined systems, and collaborative growth. As she invites listeners to a website makeover party, her goal is to illuminate the importance of establishing a clear, direct message to attract the right audience.
Val's enthusiasm for helping others leverage collaborations to increase sales shines through as she encourages her community to embrace these strategies for business success.
Connect with Val:
Transcript
Hey. It's time to crank up the truth. I'm Val Silvey, and over the
Speaker:decades of working online, I've learned a most important lesson.
Speaker:Mindset owns your business. If procrastination,
Speaker:imposter syndrome, and a lack of focus have been blocking your biz, then I'm
Speaker:here with Valvoline, ready to help you see the choices that
Speaker:you're making. Get ready to own your personality and use
Speaker:your expertise to create the business of your dreams. Now is
Speaker:the time to make changes and live your
Speaker:best life. So let's get to it.
Speaker:Hello. Welcome back to Val Full
Speaker:Volume, and I'm, of course, Val.
Speaker:I am excited that you are here.
Speaker:There's been so much going on with Bundle
Speaker:Bash, and, it's just
Speaker:really wonderful for all of the
Speaker:the bits and pieces to be strategically
Speaker:in place now versus, you
Speaker:know, I I emailed my list a few days
Speaker:ago and was talking about, you know, there's a
Speaker:reason why I couldn't teach the
Speaker:workshop that I created last summer, optimize and
Speaker:align. So that's coming up. There was a reason why I
Speaker:couldn't teach it back when I worked with my strategy coach and we
Speaker:mapped out, okay, this is when this is happening, this is when this is happening.
Speaker:I mean, we had everything mapped out and I had it
Speaker:created. And there's a big reason why I couldn't
Speaker:deliver it. And it wasn't just
Speaker:it wasn't just the confidence block because
Speaker:yes. That was that was part of it. Is that this was a big deal.
Speaker:It was also because I can look back now and see it
Speaker:was also because I was so
Speaker:scattered with bundle bash that, of
Speaker:course, I could not come and talk about
Speaker:optimize and align when I was not optimized
Speaker:and aligned. Right? You know, I of of course, there
Speaker:was a block for that because my brain's going, hey.
Speaker:We ain't doing this, so why are we gonna go talk to people about
Speaker:it? I'm just like, of course. Of course. So
Speaker:the beautiful thing about bundle bash moving as as
Speaker:it has by the way, I moved to
Speaker:systemsystem.io. I will put the link down
Speaker:in there. And if you do sign up because you
Speaker:wanna move your website, I highly recommend it.
Speaker:After twenty years of exclusively using
Speaker:WordPress, it was a bit of
Speaker:a mind fuck for me. I will
Speaker:admit it because I've been using the same platform for so
Speaker:long that, you know, it's just things work different.
Speaker:Right? So so I'm loving it. I have some templates if you would
Speaker:like. If you sign up with my affiliate link, they're
Speaker:in the show notes, just, you know, hit me up. Let's let's chat.
Speaker:Let's get you let's get you rolling over there right
Speaker:away. Anyways, so that was part of the
Speaker:big move, was was moving
Speaker:everything out of the WordPress. By the way, there was a
Speaker:46 pages in there, and I knew that not everything
Speaker:was going to be moving over because it's past events. You know,
Speaker:those don't need to be moved over. They're they're done and gone, years past.
Speaker:But even pages that I'm going to be bringing back, I
Speaker:was strategically looking at things and going, you know what? This
Speaker:doesn't need to move over right now. This doesn't need to move over right
Speaker:now. This also, I mean, it was just a complete
Speaker:set aside on so much
Speaker:stuff. And it's all going to be coming back
Speaker:in, but I'm being very strategic about it.
Speaker:And I'm not overloading my to do
Speaker:list because nothing gets
Speaker:done when I do that. Not a single thing gets done when
Speaker:I overload my to do list. So
Speaker:let's talk about that. Let's talk about drowning in the
Speaker:to dos because this is something I work
Speaker:with clients. You know, I have, I have just
Speaker:a, accountability email coaching
Speaker:that we can do, just straight accountability
Speaker:email where there's just not really any coaching involved
Speaker:except for I'm gonna show you how you are, like,
Speaker:ridiculous with your to do list
Speaker:and you know, and other options. But I'm always doing the
Speaker:accountability with my clients. And there's a big
Speaker:reason why I'm really good at that. And you were already
Speaker:hearing part of it. Right? The reason I am really good with with this
Speaker:whole accountability and tackling
Speaker:must dos versus to dos
Speaker:is because I constantly have to check-in on
Speaker:this topic constantly. So I
Speaker:have my, my bestie and she and I are accountability buddies
Speaker:and every day, every workday we are posting
Speaker:our must do list. And
Speaker:there are plenty of times when I am looking at it and I'm like, okay,
Speaker:I'm posting this anyways because I'm hold part of the accountability
Speaker:is my mind is saying that all of this is gonna get
Speaker:done today for some reason, so I'm going to post it all in here. And
Speaker:then I'm gonna laugh about it because there's no way in hell I'm getting all
Speaker:of this done. No way. But I'm still gonna post it
Speaker:because, you know, that's that's a big part of the growth for me
Speaker:and realizing when I'm, I'm creating to
Speaker:do lists versus must do lists is
Speaker:recognizing that this is ridiculous.
Speaker:Ridiculous. No way can that get done in the week, let
Speaker:alone a day. So there's a really big
Speaker:reason why I'm damn good at that part
Speaker:is because I can check-in quickly with myself, realize
Speaker:that that's what I'm doing. You know, figure out why am I
Speaker:doing that, ask myself the questions.
Speaker:But my must do list
Speaker:has shrunk because I'm I've moved bundle batch
Speaker:over to the new new host area
Speaker:and not brought
Speaker:everything back at once.
Speaker:So right now, my brain is very focused on, okay,
Speaker:create this funnel from top to
Speaker:bottom. Oh my gosh. Look at it. It's complete.
Speaker:Versus, you know, so much of the stuff in bundle bash, it
Speaker:it got created, but
Speaker:not really finished per se. And I'm I'm using the word
Speaker:finished super air quoting in my head
Speaker:because anything on our websites is never finished. Right? We always are
Speaker:looking back at it, tweak it based
Speaker:on the data we have going and tweaking it, updating
Speaker:it. You know, it's it's fluid. You know,
Speaker:everything in our business is fluid. But
Speaker:so much of my stuff did not have okay. Well, step
Speaker:one, these are the people that I wanna bring in to bring them to step
Speaker:two. It it was often
Speaker:that way when I was talking to people, but it was not
Speaker:a very distinct flow. And
Speaker:now that I don't have all of the stuff
Speaker:and I'm bringing things back piece by piece
Speaker:and redoing them, it feels so
Speaker:tastic. So fantastic. And especially to look at my list and
Speaker:know, you know what? That's getting done today. That list will
Speaker:absolutely get done today. And one of the big things that
Speaker:I have sat and enjoyed
Speaker:with this move that I made was
Speaker:really digging in on, okay, what am I
Speaker:creating? Who am I helping? You know, the
Speaker:meat of it. Right? And, and I knew this stuff. I
Speaker:knew what I wanted to do. I knew who I was helping,
Speaker:but I've dug in deep. I have a new
Speaker:manifesto. I have a mission statement that's
Speaker:updated. I mean, I have just gone all in and
Speaker:especially talking with AI, all in on,
Speaker:okay, how can we dig in deeper? You know, you
Speaker:know, Chatty knows this is what I want to. This is what I am creating,
Speaker:not what I want to create. This is what I'm creating. How can
Speaker:we go deeper? Or how can we go more simple? Because,
Speaker:you know, my year my word of the year is simple. So how can we
Speaker:go more simple? But but how can I take it simple and still go
Speaker:deeper? You know, that's the beauty, I think, of AI is sitting there and
Speaker:chatting with it constantly of just like,
Speaker:okay. This idea, how can we form this, make this
Speaker:steps, you know, let's get the process going. I am
Speaker:every single day brainstorming with it
Speaker:and my message. So as I put the
Speaker:pages together, my message is
Speaker:just blaring. Right? It is just
Speaker:everywhere now versus, back when I was
Speaker:doing my rebranding. I had a wonderful lady that I was working with on the
Speaker:rebranding, and and I always appreciate having people that are
Speaker:new to my business giving
Speaker:me feedback. Because when they go in there and they take a look at it
Speaker:and they're like,
Speaker:so what are you what do you
Speaker:do? Because it's easy for us to
Speaker:look at our business, and we're just like, oh, of course, this has everything that
Speaker:I do. You know? Of course, that message is getting out there.
Speaker:But is it really? Are you being
Speaker:very forward with this is my
Speaker:message? This is why you need to be here. This
Speaker:is why you need my my opt in.
Speaker:This is why you need my course. This is why you need my
Speaker:coaching. You know, really digging in so
Speaker:that your message is throughout everything.
Speaker:And so I
Speaker:have my the information from the branding.
Speaker:All of it did not get put in place, of course, because, you know,
Speaker:as I've talked about, my last nineteen months have
Speaker:been weird and insane and chaotic, and
Speaker:it feels so good to be to be out of that and clarity
Speaker:and focus and creativity again. Oh
Speaker:my gosh. The creativity again is so much
Speaker:fun taking a look at it. And that does have
Speaker:to do with the scaling back because as I
Speaker:scaled back, there's more
Speaker:room and time to take that that
Speaker:lane that I'm working in at one project
Speaker:or two. One project that I'm
Speaker:really just diving head first in,
Speaker:and let's do this. Versus before, there
Speaker:was just so much going on that I was there and I was
Speaker:just like, okay, I'll do this and this and this. And I'm doing pieces all
Speaker:over, which
Speaker:is tough because when do we
Speaker:get to celebrate that something's done? We don't.
Speaker:If we're on on this and this and this and this, there's never
Speaker:that endorphin rush of finishing,
Speaker:of a project being completed.
Speaker:And that leads to productivity issues
Speaker:because we know that there's no end in sight when we are
Speaker:piecing all over the place and like working on this, working on
Speaker:that. So we are going to
Speaker:get super strategic. And I say we because I am
Speaker:I am still working on all of this
Speaker:and making sure that my message is loud and
Speaker:heard and bold and in everything.
Speaker:So I am also
Speaker:taking a look still and okay, if I want to bring
Speaker:this back, how is that going to look? What is that going to look
Speaker:like? How can I tweak my homepage? How can I change this?
Speaker:How can I change that while staying in that lane
Speaker:so that I can get to project completion and the endorphins?
Speaker:And I am getting to project completions now.
Speaker:And I am focusing on how does that
Speaker:feel? Because I want that adrenaline rush.
Speaker:I don't want to just immediately be
Speaker:looking at what's next. I want the adrenaline rush, and I'm
Speaker:gonna sit in that adrenaline rush when I have
Speaker:project completions, because that will help bring
Speaker:more. Right? So
Speaker:optimize and align. I'm here because I'm gonna be talking a little
Speaker:bit about, you know, what are we gonna be doing going forward? I've got
Speaker:three pillars. I'm gonna use the word pillars because I realize
Speaker:I understand. Everybody's saying, oh, we don't do pillars anymore. And I'm like, whatever.
Speaker:I don't even know what word you're gonna use now. I'm gonna use pillars because
Speaker:I just started using pillars. So whatever.
Speaker:It's just words. Right? So I've got
Speaker:new pillars that I'm working on, and this really did start coming into
Speaker:place because of my word of the year simple. So
Speaker:I've got, you know, strategic.
Speaker:I don't have it. I don't have it in front of me, and I'm not
Speaker:gonna go pull it up. I have an acronym for simple. Sorry. I don't have
Speaker:it in my braid right now. I know it's strategic. It's the first
Speaker:one. I know l is leverage. I know e
Speaker:is empowerment. P is productive. I
Speaker:I keep putting implementation in there.
Speaker:M is mindfulness. I I I think it's I think
Speaker:it's implementation, but I'm not a %
Speaker:positive. So bear with me. If you hear me use my simple acronym,
Speaker:the I might be something else, but I know the other ones. Right? So I
Speaker:took that idea of those pillars and went,
Speaker:okay. How can I take those pillars, and now they're part
Speaker:of everything I'm doing? I know for a lot of I know
Speaker:there's a lot of you that might be listening going, yeah. That way, I've been
Speaker:doing this for a long time. Yep. I'm late to the
Speaker:party. I realize I am late to the party, and I don't care.
Speaker:I am embracing the fact that it is now
Speaker:here, and and and it's freeing
Speaker:space in my brain for we have this and this and this,
Speaker:and this is how we're going forward based on my
Speaker:wonderful acronym. So I'm
Speaker:working on this bold business framework and
Speaker:using those acronyms, I am also
Speaker:creating smaller frameworks versus my big,
Speaker:you know, six six pillar framework. I'm working on some of the smaller
Speaker:ones, to help with the collaboration, to get you
Speaker:leveraging your collaborations because we want them
Speaker:monetized. Right? That's our goal is sales. So I've got three
Speaker:pillars that I'm I'm set in place that are going to
Speaker:be the real focus for the next few months, at least. We'll
Speaker:see. But strategic income, we wanna know I
Speaker:want to know where my income is coming from,
Speaker:where you want to know where your income is coming from. And
Speaker:we want to the strategic part about that is we want to
Speaker:continue to grow what's working. So
Speaker:that's the strategic part. If something's working, we
Speaker:want to continue that. We want to see how we can make that
Speaker:work even more. It's
Speaker:like, okay, doing this over here worked. How can I do
Speaker:more of that? Where can I get another collaboration that was similar to
Speaker:that and go? Ready, set, go.
Speaker:And this funnel is converting. I'm gonna use the
Speaker:word funnel. Yep. This funnel is converting
Speaker:when it's in workshop or when it's in events
Speaker:under this topic. Where can I go find other events on that
Speaker:topic that I can submit that funnel?
Speaker:Very strategic. We want to be strategic. We want to be looking
Speaker:for what's working and blow it up. Streamline
Speaker:systems.
Speaker:Your this is one thing that I have been really working on.
Speaker:This was a big mess behind the scenes. And, yes, I've been
Speaker:outsourcing, and it was still a big mess because there were so many pieces all
Speaker:over the place. And I did not have
Speaker:it wasn't it wasn't set up for my brain to begin with because my
Speaker:business partner previously was the one that handled all of that.
Speaker:So it wasn't set up for my brain. It was set up for her brain.
Speaker:Worked wonderfully for that. Wasn't set up for my brain. So I've been taking every
Speaker:piece as it's going back in, and how can I streamline it more? What can
Speaker:I put in place to do more
Speaker:automations or just to keep things organized in
Speaker:one spot?
Speaker:How can I do that more? So we're working on the streamline systems.
Speaker:Collaborative growth, obviously. Obviously, all in on
Speaker:collaborations. I want to take a look. I want to help you take a
Speaker:look at how are you leveraging partnerships
Speaker:versus pretending that you're doing things alone. We're
Speaker:never doing things alone. That there's always support behind us for
Speaker:everything in our business. But
Speaker:specifically, looking for partnerships so that you're not doing
Speaker:marketing alone. You know, how can you do freebie
Speaker:swaps? How what what events can you do? Can you
Speaker:go in on a JV, a joint venture partnership
Speaker:where you are hosting a workshop
Speaker:together? You know, so many
Speaker:different ways that you can you can collaborate. So
Speaker:that's that's the third pillar there is collaborative growth. So those pillars are
Speaker:strategic income, streamlined systems, collaborative growth. That's what we're
Speaker:going to be working on when we're going into the optimize and align sprint.
Speaker:It's a two day sprint. We are gonna sit
Speaker:down, and we are going to do the work. So I will be teaching
Speaker:and mentoring, and you'll be doing
Speaker:at the same time. I know. It's it's gonna be a lot. It's gonna be
Speaker:a sprint. A sprint sprints are energy. It's not gonna be a
Speaker:marathon. Not a marathon. It's gonna be a sprint. So
Speaker:as we're going through that, we're going to be making sure that things are not
Speaker:complicated. We're gonna look at things and make sure that
Speaker:it is simple and that it works for you, not
Speaker:for me. You know, we're not gonna go in there and I'm not I'm
Speaker:not coming into this going, okay. This is what you have to do.
Speaker:Not even. You know? I work with a lot of neuro
Speaker:divergent people, so I know that just because
Speaker:something works for my brain does not mean it works for anybody else. Plus, you
Speaker:know, I got that squirrel brain. So all of
Speaker:our brains are a little bit different. We process things different.
Speaker:We organize things different. And it's
Speaker:important that your business is organized and set
Speaker:up for you so that it's
Speaker:simple for you to go through. So that's what we're going to be doing during
Speaker:the sprint. But before we even hit the sprint, I've got a
Speaker:workshop for you. We are going to do the workshop coming up.
Speaker:Gosh. This is gonna air
Speaker:at the same time that it is going live, but you'll be able to catch
Speaker:the replay. So you can catch it in the show notes. I'm
Speaker:hosting the first module of
Speaker:optimize and align as a free workshop.
Speaker:So it is website makeover party, and we are
Speaker:gonna dig in there. We're gonna get our message straight. We're gonna
Speaker:look at what needs to be changed, and then you're gonna make some
Speaker:changes. And I'm not talking about a whole revamp.
Speaker:I am talking about we're gonna choose one
Speaker:spot that we are going to take to completion.
Speaker:But we're gonna make sure first, module one, we're gonna make
Speaker:sure first that our message is out there, that that this
Speaker:is who we're we are wanting to attract.
Speaker:So definitely jump in on that even if you're, you know,
Speaker:you're probably grabbing the replay right now. But, even if that
Speaker:is just a replay and you can't can't jump in live,
Speaker:I I'm gonna miss you live. But, if you can't
Speaker:jump in live, grab that and get
Speaker:started on taking a look at your website. Is it
Speaker:getting your message out there? Because if it's not getting your message out there, then
Speaker:it's gonna be impossible to make an
Speaker:income because people are gonna come to your website to whatever page they're coming
Speaker:on, and they're gonna be so confused. Like, okay. What are they
Speaker:helping me with? What are we doing?
Speaker:What the hell is this? All of that stuff. All of
Speaker:that stuff. I've had I've had wonderful people, you know, in my
Speaker:community, and we've had we've had really honest conversations. And they're just
Speaker:like, I don't even know what a bundle or a
Speaker:giveaway is. And it's like, oh, yeah. That might be something to talk
Speaker:about for all the newbies. Right? So, I mean, it's it's
Speaker:just about, does your
Speaker:message get out there to people
Speaker:simply, effectively,
Speaker:strategically? Are you putting
Speaker:your best foot forward and showing them what you help
Speaker:them with, how you improve their life?
Speaker:Does that read that way? So join me in the website makeover party.
Speaker:Grab the replay, jump in.
Speaker:Everything is going to be about all of these topics.
Speaker:And the reason that these are so important is
Speaker:collaborations work best
Speaker:when you when it's
Speaker:easy to tell what you do, when you know
Speaker:this is what I do. Because we can
Speaker:jump into any event in any collaboration. Right? But we want it to be
Speaker:productive.
Speaker:Streaming and flowing. It
Speaker:things are streaming and flowing is
Speaker:really, really important as you're going into collaborations.
Speaker:You just want you want those dots connected. Alright. So
Speaker:I am just super
Speaker:excited for everything coming up now. I'm
Speaker:so energized for bundle bash
Speaker:and the future events that are coming
Speaker:up. There's there's just a
Speaker:lot, and I love it, but it's a lot in a positive way.
Speaker:Because, again, I'm just I'm going in a lane, and we're just gonna
Speaker:keep riding that lane so that I can help
Speaker:you use your collaborations to get
Speaker:more sales because that's what it's all about in our businesses. We want more
Speaker:sales. Right? Alright. So I'll talk at
Speaker:you next week. Thanks for being here, and
Speaker:have a great week. Hope it's productive.
Speaker:Talk again soon. Bye.
